The Red Carpet in Sterzing: Shopping Saturdays in the Fugger Town
Stroll like the stars along a red carpet — in Sterzing, that becomes reality for a day. On select Saturdays each autumn, the Fugger town literally rolls out the red carpet for its visitors, turning a shopping stroll into a genuine experience.
One of Europe's Most Beautiful Shopping Streets
Sterzing's historic old town, with its distinctive bay windows, colorful facades, and cozy arcades, is considered one of Europe's most beautiful shopping streets. During the red carpet event, the town shows its best side: merchants and restaurateurs join together to present a celebration of fashion, music, and culinary treats.
The 2026 Dates
The red carpet takes place on four Saturdays across September and October 2026: September 19, September 26, October 3, and October 10**, each from 9:30 AM to 6:00 PM. Every one of these shopping Saturdays has its own theme.
Fashion, Craft, and Culinary Highlights
The offering is tempting: alongside Italian designer fashion, quality shoes, and fine jewelry, traditional South Tyrolean craftsmanship and typical Sterzing quality products stand out too — with the occasional rarity hard to find anywhere else. Musical entertainment and culinary delights round out the day, making it a truly memorable experience.
At a Glance
Dates: 09/19, 09/26, 10/03, and 10/10/2026
Time: 9:30 AM to 6:00 PM
Location: historic old town and pedestrian zone, Sterzing
Program: fashion, jewelry, craft, music, and food
The Perfect Trip From Ratschings
Just about 12 kilometers from Ratschings, Sterzing is ideally suited for a relaxed shopping day between two active ones. With the ActiveCard, guests can reach the town conveniently and free of charge by public transport — perfect for spending a leisurely afternoon in the Fugger town after a hike.
Frequently Asked Questions About the Red Carpet in Sterzing
On four Saturdays: September 19, September 26, October 3, and October 10, 2026, each from 9:30 AM to 6:00 PM.
Italian designer fashion, shoes, jewelry, traditional South Tyrolean craftsmanship, and musical and culinary highlights.
In Sterzing's historic old town and pedestrian zone.
The Sterzing Pfitsch Freienfeld tourism association, together with the town's merchants and restaurateurs.
About 12 kilometers — easily reached for a day trip.